Welcome to Julie Creative, where we have one simple goal. Deliver big ideas that are beautifully crafted. We believe that you can have high-concept creative, brilliant design and sound strategy that all work together — without the bureaucracy of hiring a big agency. Let’s create something amazing together.
SFDC hosts a week long annual event for interior design professionals.
For years I’ve looked forward to designing ideas that support the brand by using fun, engaging visual puns that pair the best of San Francisco iconography with interior design tools of the trade.
The goal is to inspire on all manner of creative possibilities, provocative ideas, and valuable intelligence on what’s happening locally and globally.
For 82 years, San Francisco’s own Stern Grove Festival has brought free concerts to the Sigmund Stern Grove. For many years I had the honor of art directing and designing their season artwork and marketing materials.
As part of TDC’s 2016 brand rollout initiative, I created new trade show booth graphics, pillars, boardroom design and banners to incite enthusiasm for the bold positioning.
Developed the overall look and feel for the SS&C Deliver Annual Conference. This was an opportunity to create a fresh visual approach that is modern, forward thinking, vibrant and conveys momentum. The targets included past attendees of the conference, as well as prospective clients that hadn’t visited in the past.
The Doctors Company (TDC) is the largest, physician-owned medial-liability insurer in the country with 77,000+ members and nearly $4 billion in assets.. These print ads were part of a fully integrated campaign that spanned all major media.
A sampling of brand ads developed to promote the Bay Area’s center of interior design inspiration. Tagline: An elevated experience, an extraordinary resource.
This work was developed through Christopher St. John Creative.
We brought a fresh, vibrant new look to PG&E with this public service campaign. The new visual approach was rolled out into all forms of communications including collateral, digital assets and infographics.
Window display graphics and wall mural designs that support the brand of this unique East Bay outdoor shopping and dining destination.
These outdoor ads were created to highlight several attractions, including the well known Sunday Farmers’ Market, within this premier shopping district and tourist destination.
This work was developed through BlackWing Creative.
WOW! Business asked us to come up with out-of-the-box ambient and out of home advertising that would grab attention and get people talking. These executions were targeted to reach small to mid-size businesses in major metropolitan areas.
This work was developed through Sterling Creative Works.
We delivered a high end sales kit that incorporated custom illustrations, die cuts, embossing and foil stamping for Newton Vineyards.
This work was developed through Sterling Creative Works.
This sales brochure was designed to tell the Moon Mountain Vineyard brand story in a romantic way that helped sales people reinforce the unique qualities of the grape growing region.
Please see full digital flipping-book here:
These brand guidelines began with a very basic document and I ultimately completed with a 70+ page Style Guide.
Please see the full digital flipping-book here:
https://www.flipsnack.com/jbcreative/tdc-brand-style-guide.html
These collateral pieces were designed to reflect the new Doctors Company brand. This project set the standard for information design and was applied to all forms of communications — from annual reports to newsletters, videos and more.
This brochure is one in series of publications that educated prospects on the spending habits of Millennials. It allows financial institutions to explore the many solutions that FICO offers.
Click here for the digital flipping-book publication: http://clientreview.blackwingcreative.com/fico/flipping-books/FICO-Decisions-Credit-Cards/
Bay Street Emeryville is one of the East Bay’s premier shopping districts. In order to draw in potential new tenants we created this leasing brochure which conveyed a wealth of information in a compelling and well organized format.
The Gold Collective Member Directory is a premium publication printed locally and published twice a year—Spring/Summer in April and Fall/Winter in October. The Directory includes stunning photography and professional editorials.
The Directory provides members with a platform to share their stories and philosophies, and to showcase the Collective to Bay Area consumers. Gold Collective’s audience is a sophisticated, discerning demographic that supports local cultural and philanthropic institutions, and appreciates high-quality goods and services.
Here’s another example of the Gold Collective Directory. For this edition we had the amazing privilege of working with, and colorizing patterns from Heath Ceramics.
For the San Francisco Design Center
Iron and steel and nails. These were the materials of industry when the brick warehouse that is now 2 Henry Adams was built in 1915. A century later, the building’s wares are more refined, but craftsmanship is still the focus of the San Francisco Design Center. We wanted to honor that legacy when we envisioned our new magazine, and are delighted to introduce HENRY, named for the SFDC’s founder, Henry Adams. We hope its bold new look captures the creative spirit of both the design industry and San Francisco at large.
Please click here for the digital publication:
For the San Francisco Design Center
This print and digital magazine is a much anticipated, annual San Francisco publication for interior design. The digital version of this publication includes an incredible range of options for viewing, searching, social sharing and more.
Please click here for Modern Luxury’s digital publication:
This work was developed through Sterling Creativeworks.
Brand packaging developed for a new to market purple potato-based superfood. Benefits include organic, non-gmo, plant-based, dairy, and gluten free ingredients. pureuala.com
Part of a large lead-generation marketing campaign.
